Read an awesome blog post from swyx about meta-creators, which really got me thinking.
With the proliferation of tech twitter, comes a whole host of distractions that engineer/builder/founder types easily get trapped by. You could call them distractions, or you might call them "games".
One of the most dangerous seems to be the "audience-building" game.
The advice goes - build an audience, so that you can leverage it for career opportunities, or as distribution for your next product/project/company.
And it works!
The danger is when you don't have a clear vision what you're going to leverage the audience for. It's easy to then just optimize for what will engage audiences and increase your following.
It's one of those "do x so that you can eventually do y" scenarios, where x = "build an audience" and y is relatively abstract. And whenever I can squarely something into this type of scenario, I immediately think, "why can't I just do y now??".
Swyx's last line is a great way to cut through the bullshit games that you don't really want to play
Assume you will be successful at whatever game you play. Are you playing a game you want to win?